How to Sell on Amazon?


The statistics at Amazon shows more than 50% of third-party sellers making sales on the platform. So here is a step by step guide to help you start selling on Amazon.

These steps will also help you get insights of where you require investments, what does it cost to sell on Amazon and how to achieve your goals out of it?

What investments does Amazon business take?

There are five primary investments you will have to make before starting a successful online selling business with Amazon.

This includes buying your first inventory, opening an Amazon account, investing in the product photography, buying UPCs and ultimate creation of brand like logo making, branding, uploading, designing, etc.

The six-step process:

1. Product selection 

The product selection is dependent on various factors such as margin, the ease of availability, competition, demand, etc. One may naturally want to opt for a high margin product.

But it gets imperative to consider essential factors like weight, shipping costs, reviews, demand, etc. Ideally, one must prefer a product that sells around $20 to $200.

An "easy to ship product" that sells more than 10 products each day is a perfect choice.

Further narrowing down the choice, it should have at least 50 – 75% margin, i.e., 2x or 3x the cost. It should be available for express air shipping for fast accessibility.

The cost of investing in products depends on where you get your products from. It may be through retail stores, wholesale suppliers, private label manufacturers, etc.

A person who’s tight on the budget should go for retail arbitrage. This is where you buy a product and resell to make some profit. That’s simple.

While it is not such a profitable way to sell on Amazon, you can always start this way to make better investments later.

You may want to start your own private label brand once you’ve collected enough. Private branding allows you to create your own image in the market and is more profitable. This method is mostly used in the start-up models of retail.

2. Calculate Amazon Revenue

Once you’ve selected your product, the next step is to do some financial planning based on the revenue you may earn. Amazon has its own Amazon Revenue Calculator that allows you to identify how much would you be left with after the cost and Amazon selling fee.

Look for suppliers who can get you the products at the lowest prices and scale them reasonably to earn profits.

Further, do not just consider your earnings from a single product. If it as a bulk sale, you may calculate profits accordingly to take better decisions. While calculating revenue, also consider the shipment costs, international product movements, etc.

3. Open your Amazon seller account

Now that you are sure about earning profits and have everything in place, the next step follows with a creation of an Amazon seller account. 

You may also sign up with Amazon FBA. It has numerous benefits such as free 2-day prime shipping, sending products directly from the supplier to Amazon, enhanced customer service and returns, etc. The shipping from Amazon to the customer are already covered in the FBA fee.

Fill in other details like tax details, bank account number, address and all other fields as asked by Amazon. And here you are already with establishing your business on Amazon.

4. List your products

The next step is to start listing your products on Amazon. This goes to uploading product images, giving a suitable product title, description, mentioning the features, etc. Every content put up on the site should be optimized.

Make sure you use the most searched keywords related to your product.

For instance, if you are selling a phone, the title should have the brand name, model number, and color in the title. If it is a variant of some model, you may mention the same too.

5. Create a shipping plan

There are various options for shipping you may want to opt for at Amazon. The first one is FBA where Amazon takes care of everything right from shipping to customer service and returns.

All you need to do is give your products to Amazon and relax since Amazon will do everything for you.

Another option is the amazon’s easy ship where sellers can sell their products in any part of the world. One has to bear nominal courier rates and does not have to worry about connecting with shipping companies personally.

Amazon seller flex is another variant of shipping opportunity. It is suitable for sellers who have huge inventories and require help in warehouse management.

The Amazon executives manage the warehouse just like an FBA service. They take care of the products, pack them on order, do deliveries and take returns.

Self-shipping is the last option where you may want to try your own shipping process for your products. Thus, Amazon gives freedom to the sellers to select their own courier partners.

6. Make your first sale

Congratulations, you are finally ready to make your first sale. Start marketing your products reaching the audience who may be interested in buying your stuff.

Make your first sale, generate the much-needed revenues and keep growing.

Amazon Selling Machine

To learn how to effectively do a successful business at Amazon and get through the strategies for building a big brand, you may also want to opt for courses like ASM.

Amazon Selling Machine (ASM) aka Amazing Selling Machine is one of the popular courses. It gives you access to the community that keeps updating the latest strategies based on what’s trending.

The mentors, Matt Clark, and Jason Katzenback, will share all the secrets to making your turnover in millions and enjoying your income. Go on learning and build a perfect Amazon business.

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